A clear purpose that everyone in your company believes in is key. Your purpose is your ‘why’ and can give your business a sense of direction and focus. It’s like having a North Star to guide you – it can help you make decisions and prioritize your efforts towards meaningful goals. Furthermore, when everyone in the business knows what they’re working towards, it can really inspire them and help them feel like they’re part of something bigger.

Another great thing about having a purpose is that it can help your business stand out from the competition. When you communicate your values and beliefs, you can attract customers who share them, and build trust and credibility with your audience. Plus, having a clear purpose can make your business more resilient and adaptable to challenges, since you’ll know what you stand for and can pivot as needed while staying true to your core mission.